Some are absolutely sure of the fact that the DVD market is dead and that all DVD businesses are doomed to die sooner or later, but they are wrong. The slice of this pie is still big as long as you are a wise marketer and know how to sell your product. There are numerous explanations to the fact that this business is going to survive and things that prove that this is perfectly true, so continue reading and find out more about them.
One of the explanations to the survival of this business is that kids definitely need it. Summer vacations are long and kids travel with their parents long hours. They hate being on a car or on a plane and their parents usually bring DVDs to keep them occupied. This brings a lot of cash to all movie rental stores in the summertime. Of course, their interest is not high only in the summer time; we all know how curious kids are, so a movie rental store that can offer movies with bonus features is surely going to be successful.
Another explanation to the fact that DVD businesses can still bring a lot of money stands in the fact that Blu-ray still is the best viewing experience. A lot of people enjoy their movie only if the image is of a top quality, so they are not ready to make any compromises and watch a movie in a bad quality just because it is easily accessible on who knows what site. They prefer to take the ride to the store waste some time on the way to the store and the way back home just in order to make sure of the fact that the movie they are going to watch is going to offer them a top quality viewing experience. There are a few movie rental stores that have already bet on this feature of the products they are selling and they have definitely won the bet.
Even the industry’s marketing says that DVD businesses are going to be successful with a good marketing campaign and that they are going to bring a lot of money. Specialists think that in the future, people will get a digital version of a movie, but they will also want it on a disc.
The industry also takes advantage of the fact that there are music or sports products that can easier be sold as DVDs than as digital copies. For example, a sports championship is going to sold as a DVD, but few people will be interested in downloading a digital version of the championship. If they are paying a lot of money on the championship’s copy, these people want to make sure that it stays with them and that they don’t lose it because of some computer virus.
A lot of people are absolutely convinced of the fact that the DVD industry is not dead and they are perfectly right. They just think that this home entertainment area needs to keep up the pace with what is new on the market and nothing else.